Central Park South finally gets a sophisticated fragrance it can call its own. The world’s most super-elegant city street, with the world’s most sumptuous greenery at its doorstep, is the inspiration for Bond No. 9’s new eau de parfum.
A fresh floral – top notes of grapefruit flower and blackcurrant buds, a seductive heart-note of jasmine and lily of the valley, and a base of classic wood notes.
Bond No 9 Central Park South, the eau de parfum, captures the mesmerizing ambiance of this precious street of dreams that is lodged between Grand Army Plaza on the East Side and Columbus Circle on the West, and that simultaneously connects the most exquisite urban pleasures with the lure and profusion of nature harnessed—but nature nevertheless. A fresh floral, bursting with elegance, it starts out with tangy and tonic wakeup topnotes that sing of springtime: grapefruit flower, mingled with blackcurrent buds and green ivy leaves—the kind that thrive on trees dotted around Central Park. Their crisp freshness soon segues into moreseductive heart-notes: a bouquet of classic, mesmerizing jasmine and ylang ylang, vibrant jonquil, and honeyed lily of the valley—the latter a familiar early spring bloom in Central Park. The base, designed to extend theheady but volatile scent, contains those classic wood notes, sandalwood and cedar bark—grown on Central Park’s meadows, along with durable animal musk.
The Central Park South bottle echoes both scent and location. Superimposed on a pure white background are a scattering of vivid fuchsia blossoms—not literal flowers, but crisp photos that are palpable reappearances of the very blossom on the detachable bracelet (whoseblossom medallion converts to a brooch) gracing the neck of the bottle. This bottle is a meta-design: an object plus its rendering … a fantasy play on the duality of illusion and reality. The luscious swirling blossom (previously rendered in pink on our Central Park West bottle and in green on Madison Square Park) is a stylized fantasy—just as the eaux de parfum we create are fantasy versions of living flowers. And—may we add?—even the sumptuous abundance of Central Park itself is a form of manicured artifice, intended asrespite and delight for the magnificent city it serves.